[MUSIC PLAYING]
SPEAKER 1: Think about coaching as a new normal
of engaging, empowering, and allowing
them to do the best they can do on the job.
SPEAKER 2: The key is to fail cheaply and quickly,
to make sure you are spending a little to learn a lot.
SPEAKER 3: What is very important is
to experiment and continually collect feedback
from the marketplace from potential customers
or from real customers and then refine your plan as you go.
[MUSIC PLAYING]