WEBVTT

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[MUSIC PLAYING]

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SPEAKER 1: Think about
coaching as a new normal

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of engaging,
empowering, and allowing

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them to do the best
they can do on the job.

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SPEAKER 2: The key is to
fail cheaply and quickly,

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to make sure you are spending
a little to learn a lot.

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SPEAKER 3: What is
very important is

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to experiment and
continually collect feedback

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from the marketplace
from potential customers

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or from real customers and then
refine your plan as you go.

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[MUSIC PLAYING]

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