[MUSIC PLAYING] Hi, I'm Mike Casciano, Head of Model Strategy and Portfolio Consulting at Principal. As a successful advisor, you focus on delivering a differentiated client experience. But as you add more clients, your capacity to serve them can become, well, strained. There's a better way. 

Principal's Fintech-enabled portfolios allow you to maximize your growth potential by increasing capacity and scaling your business while still delivering a hyper-personalized client experience. Here's how it works. First, select a client's risk tolerance and intended outcome. Next, choose from mutual funds, ETFs, SMAs, and even direct indexing options. Then, customize each account for tax and ESG preferences. 

Here's why it matters. Fintech automates ongoing trading and rebalancing making it easy to manage custom accounts through time. Now, you have more capacity for client conversations. 

And we've made that easier to with cohesive market and portfolio resources. Principal's Fintech-enabled portfolios are simple to adopt, easy to manage, and provide better outcomes for your business and your clients. To learn more, schedule a demo or speak with your Principal representative today. 

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