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DANIEL TRIMMER: Merchandise planning, the role at Abercrombie and Fitch,
is really kind of the art and science of buying the product, determining
what product to buy, where it should be placed,
what stores it should be received, as well as trying
to understand the customer to determine what products go to what
place for the right time of the year.
And really when we took on this project within our denim teams
across planning, merchandise, our inventory management
team to execute it, it was really about using data information
to quickly observe and really define who our customer is.
The assortment that we're now sending to stores across our denim's business,
which has been growing, and growing, and growing,
and supported through a lot of information we're
getting from Tableau to allow us to take it to the next level.
We're making decisions at the store level
to be able to impact each individual customer that's
really coming into the stores.
So it's really exciting, but I think it's
creating a huge unlock across our business
to continue to take that data model and start to fit it
in across the rest of our organization.
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