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DANIEL TRIMMER: Merchandise planning,
the role at Abercrombie and Fitch,

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is really kind of the art and science
of buying the product, determining

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what product to buy,
where it should be placed,

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what stores it should be
received, as well as trying

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to understand the customer to
determine what products go to what

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place for the right time of the year.

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And really when we took on this
project within our denim teams

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across planning, merchandise,
our inventory management

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team to execute it, it was really
about using data information

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to quickly observe and really
define who our customer is.

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The assortment that we're now sending
to stores across our denim's business,

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which has been growing,
and growing, and growing,

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and supported through a
lot of information we're

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getting from Tableau to allow
us to take it to the next level.

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We're making decisions
at the store level

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to be able to impact each
individual customer that's

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really coming into the stores.

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So it's really exciting,
but I think it's

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creating a huge unlock
across our business

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to continue to take that data
model and start to fit it

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in across the rest of our organization.

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