Right now, I’m in charge of data analysis,
mainly for Shiseido’s Prestige brand of cosmetics.
In addition, we use marketing tools within the company.
Before we installed Tableau
we were using a different reporting tool.
But we used it only to send cross-tab reports
or for ad-hoc reporting using Excel.
Since we started using Tableau,
the reaction from people receiving our reports
has been very positive.
You see, thanks to Tableau visualization, they can grasp the data
much faster than by cross-referencing data on their own.
The visualized information helps us grasp the various implications.
Since we’ve begun using Tableau, the biggest improvement is that
Tableau automatically sends out ad-hoc reports,
so we don’t need to send them out manually each time,
and people can use them as they need to, even when no physical person sends them out.
Before, only people handling the data could see it.
But now, thanks to dashboard and worksheet sharing,
we can share data among many people,
such as staff handling the brand side of things, and EC staff.
And it can be shared all at the same time, in the same format.
The data can be sent either as deep or narrow data, at both levels.
So we’re really glad to have Tableau.
I’m working in data analysis
for Shiseido’s Watashi Plus web services,
and in general customer relationship management.
Right now, we’re using Tableau mainly for three purposes.
(1) We use it to build KPI dashboards for Watashi Plus sales data,
and for sales indices.
(2) We use it to create dashboards for sales campaigns,
to see how successful our strategies are
and how close we are to reaching our goals.
(3) And we use Tableau for ad-hoc analysis, deploying data on Treasure Data
for deeper analysis.
One of Tableau’s best points is that
we can dig deeper and deeper on an ad-hoc basis
and create new vizzes.
Before, with Excel or some other software, that was very hard to do.
But with Tableau,
it’s easy to dig deep with drag and drop. That’s a great feature.
Another advantage with Tableau is we’ve boosted productivity.
Before Tableau, we had to depend on an external partner simply to create a report.
We had to set a fee for each report created, and it was time consuming as well.
But now, with Tableau,
the other analysts and I have no trouble creating reports.
Then we publish them on the server for everyone to see.
Before Tableau, it took about a week just to make simple changes to a report.
Now with Tableau, we can edit a report in a few seconds
and then upload it to the server in another few seconds.
At the present time, we use Tableau
only in the EC Department, which handles our Watashi Plus web services.
But in the future,
we hope to extend Tableau installation across other departments.
For example, we want our brand teams, who come up with brand strategies,
to have a Tableau environment to work in.