WEBVTT

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Right now, I’m in charge of data analysis,

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mainly for Shiseido’s Prestige brand of cosmetics.

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In addition,
we use marketing tools within the company.

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Before we installed Tableau

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we were using a different reporting tool.

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But we used it only to send cross-tab reports

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or for ad-hoc reporting
using Excel.

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Since we started using Tableau,

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the reaction from people receiving our reports

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has been very positive.

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You see, thanks to Tableau visualization,
they can grasp the data

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much faster than
by cross-referencing data on their own.

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The visualized information helps us
grasp the various implications.

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Since we’ve begun using Tableau,
the biggest improvement is that

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Tableau automatically
sends out ad-hoc reports,

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so we don’t need to
send them out manually each time,

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and people can use them as they need to,
even when no physical person sends them out.

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Before, only people handling
the data could see it.

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But now, thanks to dashboard
and worksheet sharing,

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we can share data among many people,

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such as staff handling the brand
side of things, and EC staff.

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And it can be shared all at the same time,
in the same format.

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The data can be sent either
as deep or narrow data, at both levels.

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So we’re really glad to have Tableau.

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I’m working in data analysis

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for Shiseido’s Watashi Plus web services,

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and in general customer
relationship management.

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Right now, we’re using Tableau
mainly for three purposes.

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(1) We use it to build KPI dashboards
for Watashi Plus sales data,

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and for sales indices.

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(2) We use it to create dashboards
for sales campaigns,

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to see how successful our strategies are

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and how close we are to reaching our goals.

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(3) And we use Tableau for ad-hoc analysis,
deploying data on Treasure Data

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for deeper analysis.

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One of Tableau’s best points is that

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we can dig deeper and deeper
on an ad-hoc basis

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and create new vizzes.

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Before, with Excel or some other software,
that was very hard to do.

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But with Tableau,

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it’s easy to dig deep with drag and drop.
That’s a great feature.

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Another advantage with Tableau is
we’ve boosted productivity.

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Before Tableau, we had to depend on an
external partner simply to create a report.

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We had to set a fee for each report created,
and it was time consuming as well.

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But now, with Tableau,

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the other analysts and I have
no trouble creating reports.

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Then we publish them on the server
for everyone to see.

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Before Tableau, it took about a week
just to make simple changes to a report.

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Now with Tableau,
we can edit a report in a few seconds

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and then upload it to the server
in another few seconds.

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At the present time, we use Tableau

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only in the EC Department,
which handles our Watashi Plus web services.

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But in the future,

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we hope to extend Tableau installation
across other departments.

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For example, we want our brand teams,
who come up with brand strategies,

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to have a Tableau environment to work in.