[MUSIC PLAYING] So, here's the plan: Around the time Edison invents the light bulb, you decide to start a life insurance company in the U.S.

because you understand the need for long-term security, and you see a way to help people.

You learn early on that life and business are full of surprises.

And through wars and depressions, you become known for keeping your promises.

So when employers start looking for ways to keep great employees, they naturally turn to you.

You get into the retirement and long-term savings business.

You get really good at it.

You become a leader in asset management, and the world starts noticing the depth and breadth of your investment expertise.

I mean, the whole world-- governments and institutions, as well as businesses and individuals.

So you set up shop in major financial markets across Asia, Australia, Europe, Latin America, and North America.

You gather new ideas and insights that help you adapt, grow, lead, and inspire more than 62 million customers in 80-plus countries.

And you become big, as in $650 billion in assets under management big.

You're recognized for ethics and innovation, and you get all these awards for being a great place to work.

Then you realize that while the accolades are nice, they aren't why you're here.

Because millions more people around the world are looking for expertise, someone who could help them gain access to financial security.

And you haven't lost sight of why you began this journey so many years ago.

You see a way to help people wherever they are in life, one person at a time because that's who you are.

You are Principal.

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